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Condé Nast Traveller

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Jaylane TMIMI
Where to shop in Marrakech?

Trained in her native Normandy as a couture pattern maker, Isabelle Topolina moved to Marrakech six years ago, bringing with her an eye for flattering feminine silhouettes as well as for real estate investing. Her sprawling, sunlit second floor atelier in Sidi Ghanem, a 20-minute car ride from the medina, has spawned a Brooklyn-esque makeover for this once gritty industrial district—now lined with vintage furniture stores, handmade candle vendors, and boho-chic French bistros. Berber carpets cover the concrete floors here, their vibrant hues reflected in the meticulously tailored A-line coats, relaxed peasant blouses, and easy to wear dresses she sews in a dizzying array of printed silk, cotton, and viscose fabrics. Most of these she sources in the local souks, including a well-edited selection of Swinging Sixties–inspired patterns. Regulars, however, know to hunt for frocks in the orange and violet or indigo and pale peach vegetable tie-dyes she brings back from Mauritania, and the bold wax print textiles she imports from Senegal. These she also uses to cover the brand’s signature tassel loafers. Topolina’s equally talented son Pierre-Henry oversees the dandy men’s collection that ranges from silk trousers emblazoned with designs lifted from Mad Men era bow-ties and pajamas to tropical floral Bermuda shorts, looks both mother and son insist should be finished with leopard or Chinoiserie-print loafers.

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